CREATIVE THAT
DRIVES REVENUE.
A performance-led creative studio helping DTC ecommerce brands scale on Meta & TikTok.
SNEAK PEAK OF OUR WORKS
WHAT WE DO
We don’t sell “content.” We build creative systems that compound.
The CTRL System
Best for brands ready to scale. This is a full-funnel, full-stack partnership where we own both the creative direction and execution — plus media buying.
Meta Ads
Creative Engine
Best for brands with an in-house media buyer or agency. We focus purely on what moves the needle most: creative strategy and output.
Meta Ads
Winning Ads
Creative Strategy
Media Buying
User-generated Content
Landing Page Design
Creative Audit
Audience Research
Content Creation
Iteration and Scaling
WHY CHOOSE CTRL?
Most ad accounts don’t fail because of budget.
They fail because of creative without structure.
We work inside modern ad platforms like Meta’s Andromeda system — designing creative that feeds algorithms with strong signals, not random experiments.
MEET THE FOUNDER
Finally, meet the Creative Strategist passionate about helping startups succeed – a quick peek into my world
Hi there! I'm Mariel and I’m a Creative Strategist working at the intersection of performance marketing, creative direction and algorithm-driven growth.
I specialize in helping DTC ecommerce brands translate insight into scalable creative systems — not one-off ads.
I used to work with one of the largest ecom agencies globally, but now decided to help brands with my own proven systems.
A cat person
Enjoy hiking
Hi, it's me :)
KIND WORDS FROM CLIENTS
Jasmine Kang
Founder, Skinlycious
Craig Slater
CEO, Koanna Health & Wellness
Amit Shitrit
Founder, JuvaBun
Brands I've Worked With
FinFlow
Altoe
Sonooi
LaunchPad
radiO
TalentBridge
Beeply
READY TO TAKE CTRL OF YOUR CREATIVE STRATEGY?
Get Your Free Creative Audit!
CREATIVE THAT
DRIVES REVENUE.
A performance-led creative studio helping DTC ecommerce brands scale on Meta & TikTok.
SNEAK PEAK OF OUR WORKS
WHAT WE DO
We don’t sell “content.” We build creative systems that compound.
The CTRL System
Best for brands ready to scale. This is a full-funnel, full-stack partnership where we own both the creative direction and execution — plus media buying.
Meta Ads
Creative Engine
Best for brands with an in-house media buyer or agency. We focus purely on what moves the needle most: creative strategy and output.
Meta Ads
Winning Ads
Creative Strategy
Media Buying
User-generated Content
Landing Page Design
Creative Audit
Audience Research
Content Creation
Iteration and Scaling
WHY CHOOSE CTRL?
Most ad accounts don’t fail because of budget.
They fail because of creative without structure.
We work inside modern ad platforms like Meta’s Andromeda system — designing creative that feeds algorithms with strong signals, not random experiments.
MEET THE FOUNDER
Finally, meet the Creative Strategist passionate about helping startups succeed – a quick peek into my world
Hi there! I'm Mariel and I’m a Creative Strategist working at the intersection of performance marketing, creative direction and algorithm-driven growth.
I specialize in helping DTC ecommerce brands translate insight into scalable creative systems — not one-off ads.
I used to work with one of the largest ecom agencies globally, but now decided to help brands with my own proven systems.
A cat person
Enjoy hiking
Hi, it's me :)
KIND WORDS FROM CLIENTS
Jasmine Kang
Founder, Skinlycious
Craig Slater
CEO, Koanna Health & Wellness
Amit Shitrit
Founder, JuvaBun
Brands I've Worked With
FinFlow
Altoe
Sonooi
LaunchPad
radiO
TalentBridge
Beeply
READY TO TAKE CTRL OF YOUR CREATIVE STRATEGY?
Get Your Free Creative Audit!
CREATIVE THAT
DRIVES REVENUE.
A performance-led creative studio helping DTC ecommerce brands scale on Meta & TikTok.
SNEAK PEAK OF OUR WORKS
WHAT WE DO
We don’t sell “content.” We build creative systems that compound.
The CTRL System
Best for brands ready to scale. This is a full-funnel, full-stack partnership where we own both the creative direction and execution — plus media buying.
Meta Ads
Creative Engine
Best for brands with an in-house media buyer or agency. We focus purely on what moves the needle most: creative strategy and output.
Meta Ads
Winning Ads
Creative Strategy
Media Buying
User-generated Content
Landing Page Design
Creative Audit
Audience Research
Content Creation
Iteration and Scaling
WHY CHOOSE CTRL?
Most ad accounts don’t fail because of budget.
They fail because of creative without structure.
We work inside modern ad platforms like Meta’s Andromeda system — designing creative that feeds algorithms with strong signals, not random experiments.
MEET THE FOUNDER
Finally, meet the Creative Strategist passionate about helping startups succeed – a quick peek into my world
Hi there! I'm Mariel and I’m a Creative Strategist working at the intersection of performance marketing, creative direction and algorithm-driven growth.
I specialize in helping DTC ecommerce brands translate insight into scalable creative systems — not one-off ads.
I used to work with one of the largest ecom agencies globally, but now decided to help brands with my own proven systems.
A cat person
Enjoy hiking
Hi, it's me :)
KIND WORDS FROM CLIENTS
Jasmine Kang
Founder, Skinlycious
Craig Slater
CEO, Koanna Health & Wellness
Amit Shitrit
Founder, JuvaBun
Brands I've Worked With
FinFlow
Altoe
Sonooi
LaunchPad
radiO
TalentBridge
Beeply
READY TO TAKE CTRL OF YOUR CREATIVE STRATEGY?
Get Your Free Creative Audit!